Ankush Bahuguna

That kid had no idea. He just kept going. ❤️

Oh, the satisfaction of unboxing the 18 Pro! 🤌✨ . Shirt @saphedliving

An @apple a day…everyday! iPhone 18 pro 😍 #iphone18pro Don’t need friends anymore PoV: you’re the iPhone @dollysingh & I are about to steal 👀 Me pretending like a tech geek when I’m really just a selfie paglu @helloapple 😍 How many photos do you think I took? Burgundy is my color I guess ✨ @suhailnayyar &I putting the Duo in iPhone Duo Cool cat @dollysingh Really just an Apple paglu 🥰 Would you think I’m less vain if I put a black & white filter?

While you use AI to go back to the 80s… . Photos by @amolswarnakar

Living the @abujanisandeepkhosla fantasy! . #40yearsofabujanisandeepkhosla #mubarakbaug

Back to the 90s for @gqindia Best Dressed 2026! . Photos by @amolswarnakar Styled by @dhruvadityadave Blazer & shirt @nm_design_studio Vintage tie @saliljaisinghofficial Watch @casio.india Hair @facesbyshahrukh . Thank you @studioslate.mumbai for such an iconic shoot ❤️

The 90s called… . Styled by @dhruvadityadave Shirt & blazer @nm_design_studio Vintage tie @saliljaisinghofficial Hair @facesbyshahrukh Photographer @amolswarnakar Location @studioslate.mumbai

If only you could listen to the actual playlist 💀 . Found the best trainer @dayzero_fitness & the absolute best nutrition lifestyle coach @rishonthemove & we just getting started (nazar mat lagana pls 🧿

Step over me @rakhisawant2511 🤣

A little retro, a little now. . Jacket @afew.rahulmishra Jewellery @sakshijhunjhunwalaofficial Boots @dmodotofficial Hair @kalyugarjun Shot by @mohitkrtiwari Camcorder: @dishawgraphy_ Edit by @priyadarshi___

Eyes are closed but that’s okay. It was either this or 50 people in the frame. Overacting ke 50Rs kaat sakte ho I do love this picture! And these pants from @rosaniworld Peña palace from the Moorish castle Fit checks nahi rukne chahiye Me running away from confrontations like Ek hi spot pe 180963 photos lete ho aur unmein se ek bhi upload nahi karte ho toh influencer ho tum Wind was a paid actor Koi Ai se in logon ko hata do pls Me taking in the view like I didn’t just complain every second of reaching here Bas halki si hawa chali nahi ki poses shuru Apologies to the lady who graciously waited for 2 minutes till I got my photos 🤣 Can you tell I’m freezing to death I hate sight seeing

Do we like it? Do we hate it? Do we love it? . Nobody does it like @amityashwant_hair

To kindness ❤️ We, the people of India.

Algarve sunsets ❤️ Clicked by @valeria.lacka Water baby! The view was out if this world but the breeze ruined my hair in all the photos so -5 Long drives in a city where nobody knows you Passenger princess for life ❤️ The goddamn Sun won’t hit when it needs to Ah there it is! Listen, I tried 🤣 This ones an actual candid I swear 🌴 Found this beautiful ceramic store in Old Town, Lagos & got lost in there for a while. Liya kuchh nahi lekin 💀 Algarve Sun is no joke I can feel the breeze through this video! @valeria.lacka doing her magic!

Pick your favourite! . Look 1 Blue knit & shorts @zara Glasses @miumiu Shoes @nike Bag @dhruvkapoor Look 2 Tank top @bershka Shorts @rosaniworld Bag @zara Sunglasses @ysl Watch @seikowatchofficial Look 3 Crop top @thebananalabs Wrap around shorts @zara Jewellery @zara Sandals @birkenstockin Bag @zara Look 4 Everything @zara Look 5 Shirt @label_anurag_gupta Shorts @uniqloin Sunglasses @eclat.eyewear Look 6 Shirt @saphedliving Shorts @zara Sunglasses @eclat.eyewear Look 7 Knit tank top @zara Pants @rosaniworld

Madrid, you were everything I’d heard of & more ✨

Never skipping leg days again 🤣

40 degrees 🥵 #europeheatwave #heatwave #beach #portugal

Aur karo 9:30 am ka slot book. #Sintra #Portugal #lisbon

Jo bhi ho so ho!

Do you still want me? ;) . Styled by @dhruvadityadave Assisted by @sagarkadam__ Wearing @label_iam Shoes @givenchy

Messy room, clean fits. . Tank @bershka Shorts @rosaniworld Bag @zara Sunglasses @ysl . #fitcheck #mensfashion #europeheatwave #ootd #madrid

Only cat parents would understand

#Collaboration | Obsessed is an understatement. From styling inspiration to instantly finding the exact details of anything on my screen—Circle to Search with Google on my Galaxy S26 Ultra makes it entirely effortless. Exploring a whole new way of browsing with @samsungindia 🚀🎨 #TeamGalaxy #withGalaxy #circletosearchwithgoogle #GalaxyS26Ultra Privacy Display

Unlocked a whole new personality! #Kpop . Styled by @dhruvadityadave Assisted by @sagarkadam__ Wearing @label_iam Shoes @givenchy

#Collaboration | Everyone in the comments was obsessing over my new look, so I had to take matters into my own hands. Used Circle to Search with Google on my Galaxy S26 Ultra to track down the exact pieces instantly. Now, will this actually make me look like a K-pop idol, or just a guy who tried really, really hard? Don’t answer that. 💀👇 #TeamGalaxy #withGalaxy #circletosearchwithgoogle #GalaxyS26Ultra

@shazebsheikh ‘s reaction 🤣

Fit(te mooh) check in London . Wearing co-ord set from @dhruvvaish Shoes @nike

And we meet again, London! . Jacket @dhruvkapoor Sunglass case @econock_studio Photos by @vishis_photography_

Kya influencer banega re tu

Will the real Raj pls stand up , huda @hudabeauty Ankush’s jacket @styleislandofficial Halas dress @ohpolly

New York evenings 🌃 . Video by @zeeshaanshabbir

Kaise banu main mysterious? Give tips pls. #Collab #CocaColaHalftime #CokeHalftime #HalftimeCokeTime #Halftime

Just hanging out w @badgalriri like it’s no big deal . Wearing @toraniofficial Jewels @tribebyamrapali Bag @fendi Outfit Photos by @kadamajay

How will I ever get over this @badgalriri 🥹 #Rihanna

@badgalriri x GoodboyRara (sorry🤣) #Rihanna . Outfit @toraniofficial Jewels @tribebyamrapali

Omfg! Is this for real! @badgalriri 😭 . Wearing @toraniofficial Jewels @tribebyamrapali Bag @fendi . #rihanna

#ELLEDigitalCoverStar: There is something oddly comforting about watching someone grow in real time, and with Ankush Bahuguna (@ankushbahuguna), it feels like an entire generation has watched that shift up close. If you were even remotely online in the early days of Indian digital content, you would recognise him instantly. With his hyper-relatable desi-household sketches, he was one of the few familiar faces who genuinely defined what we once labelled as “funny” on the internet. Head to the 🔗 in bio to read the cover story. . On @ankushbahuguna: Double exposure knit by @salonijainlabel. Teal authority structured jacket by @nirmooha. Beige trousers by @crowdstudio_. Duon pendant and comet ring, both by @zach.official. Linked chain, criss cross chain, oxidised ring, dual metallic ring, all by @ishhaara. Gully number 002 - 1948 victory blue by @gullylabs. . Editorial Director: Ainee Nizami Ahmedi (@aineenizamiahmedi) Photographer: Simone Gandhi (@simonegandhi) Stylist: Rasikka Deorey (@rasikka.deorey) Jr. Graphic Designer: Aditi Magesh (@aditimagesh) HMUA: Mingma Tamang (@mingma.tamang_) Words by: Tanvee Khanna (@tansvistaa) Fashion and Editorial Production Manager: Rasikka Deorey (@rasikka.deorey) Assisted by: Hardika Singh (@hardika.singhh), Nandini Kapur (@nkapur__) (styling), Sharayu Karalkar (@sharayukaralkar)(bookings) Artists Reputation Management: Think Talkies (@think_talkies) . #AnkushBahuguna #CoverStar

What do we think?

Just desi parents things. #LifeOfPreeenka

Busy pretending to work. . Photos by @mohitvaru Outfit @ilovepero Shoes @dhruvkapoor

It’s tough being a professional slayer

Who knew masculinity could also moisturise 😂

David & Alexis ❤️

In the line outline world, a moment shaped by craft, intention, and a point of view we’re proud to call our own @ankushbahuguna opening the show @lakmefashionwk in partnership with @fdciofficial for ch8 ‘s/s26

@deepitchugh1 made me the face of panache . Opened the show for @lineoutline.in Ramp video by @albert.jacob.antony

In & for @afew.rahulmishra @rahulmishra_7 . Watch @seikowatchofficial Photos by @albert.jacob.antony

Can’t get over this shoot! . Wearing @dhruvvaish @outhousejewellery

Nothing hits like chatpate gaane!

✨ @elleindia DigitELLE Creator of the Year ✨ A beauty creator, that too a guy, winning Creator of the Year, how cool is that! Thank you so much @aineenizamiahmedi & team Elle for recognising my work beyond categories & labels. . Photos by @kadamajay Wearing @dhruvvaish Jewellery @outhousejewellery Hair @facesbyshahrukh . @rida.tharanaa ly for that last picture 😘

#AD | Shop the @niveaindia Luminous Range on @zeptonow at up to 20% off for that shaadi coded glow!✨ #NIVEALuminousShaadiCodedGlow #aluminousglow #NIVEAIndia

Kahani ghar ghar ki 🤣

@cosmoindia Beauty Influencer of the Year! Thank you for making me win! It’ll always be WILD to me that so many of you, absolute strangers that have never met me, choose to watch me & support me everyday. @snigdha.ahuja & team Cosmo, I appreciate this so much. And thanks @yagnik_bhavna for just being around always, whether I’m winning or whining💀 . Photographer @kadamajay Wearing @cord.in Styled by @nehasingh2.7 Hair by @facesbyshahrukh Boots @dmodotofficial

Birthday dump from Srilanka & the dreamiest @airbnb ! Not getting over the time we spent in the dining hall, the running around in that beautiful lawn, stargazing from the pool, the hilarious conversations over delicious local food! Can’t wait to be back! Thanks @airbnb for the perfect birthday! #Hosted

This birthday is going to be a core memory. Always a good time in an @airbnb — the best for group travel! More space, more moments & a lot more memories !

Happiest at the beach! . Wearing @studio_normcore

Straight up 🔥 . Wearing @itrhofficial

LA looks good on me ;) . Photographer @jbonsky ✨ Wearing @itrhofficial Jewellery @ode_jewels @ishhaara @esmecrystals @ascend.rohank

I’ve never seen a view like this 😭 . Thanks to all the lovely strangers who crowd-filmed this for me lol

Just daily life updates 😂

The only vaada Indian parents make is to fight everyday

Dramebaaz ultra max pro #AD #CloseUpIndia #CloseUp

2016 Ankush was a little baby bird who’d just discovered he was growing tiny, little wings, completely unaware of how far they’d take him. First ever professional photoshoot, first flight of my life! Started making videos without even knowing it’s called “content creation”, wore very questionable clothes (thanks to @namrata.nongpiur) for photo shoots, said goodbye to architecture forever, became a mamu, travelled across cities just to meet someone, fell in love, fell out of love, fell off a cliff (almost) on a trek, had realisations I wasn’t ready for… 2016 was the beginning of a new life!

Not me acting all mysterious like the whole world doesn’t already know I’m shit scared of 🦎 . Styled by @dhruvadityadave Wearing @_komalkothari @theyamincollective

#Ad | Not convinced about matcha pe kharcha but 10/10 would recommend matcha pe charcha! Had mad fun with @extremely.ghatak, the winner of the #NIVEASoftFreshBatch2025 whose rizz is “making people fall in love with matcha” Did I fall for matcha? Debatable. Did I enjoy the gossip? Absolutely. Thank you, everyone, for the insane participation, and kudos to @niveaindia for making this season one to remember 💙 See you all next season 👋🏻 #NIVEASoft #NIVEAIndia #NIVEASoftFreshBatch RizzDikhaoRizzumeBanao

Spent the New Year pretending to be that guy who clicks aesthetic pictures with his Dazzcam, too cool to look into the camera & pose

Ending 2025 with Hope ❤️

@sidharthsharma1991 I think we did well 😋 Wearing @houseofrohitdoshi

And they’re married 🥺❤️! @devanshi.15 @pranoysarkar wishing you two a lifetime of happiness! 🧿❤️ . Wearing @jayeshandkaajalshah

It’s her birthday today🌼 I miss you more than words can describe. Life moves on, but the void remains, that sinking feeling in the stomach every time something reminds me of you, still the same. There’s so much to tell you, I’m keeping a tab, until we meet again ❤️ . Thanks to the folks at Kommune for letting me perform this piece at Spokenfest 2025. Took a lot of courage & heart to perform this in front of such a big audience but it was pure catharsis. This story was produced by Kommune & Spokenfest returns to Jio Gardens on the 21st and 22nd of February 2026. Do attend it, it’s truly magical!

Mr Oberoi on his way to sign a 200 crore deal 🤣 . Styled by @dhruvadityadave Wearing @nm_design_studio Sunglasses @miumiu Watch @coach Bag @takeokikuchi_official Boots @dmodotofficial

It felt like you guys missed us & our early 2000’s playlist 😜✨ Also how ICONIC are @priyankachopra & Akshaye Khanna in the OG video?! #girlcrush Been a year of Tauba Tauba & we still feel the love on that video. Here’s another classic song for the Shaadi season 🥳 Choreography @aajaanaachle @teamnaach ✨ Video @akash.yadav7245 💕 On Ankush @jatinmalikcouture On Nicole @patelsarees_pvtltd Nicole HMUA @simarrbhasin Shoutout to my girls @dhwanii_shah29 & @nair.pavithra 😘💋🤗 Dancers @amitrawat_mr_a_ @pandeyviraj_5455 @vishall_upadhyay09 @_manish_sonkar 🕺🕺🕺🕺🪩 Location credits @atbutterflyhigh @trutalent.management 🙌🫶🏼 [2000s Bollywood, Priyanka Chopra, Akshaye Khanna, Sangeet Dance ]

Galat jagah aa gaya 🙊

Japan, you have my heart! 🍂 . Styled by @dhruvadityadave Wearing @rosaniworld Sunglasses @versace Boots @dmodotofficial

The early 2000s are making a comeback ;) . On Ankush @jatinmalikcouture On Nicole @patelsarees_pvtltd

Living in a dream! . Photos by @zeeshaanshabbir Trench @abhichiq.official

Global Creator of the year! Just letting that sink in for now. Thank you @graziaindia @myntra ❤️ . Wearing @countrymade_in Photos by @mehtaa_jpg 🤌✨

Fall in NYC🍂 . Wearing trench coat by @abhichiq.official Video by @zeeshaanshabbir

Last night for the @rarebeauty Eau de parfum launch in LA! Serving hard because @styledbyambika doesn’t settle for anything less ✨ . Stylist | @styledbyambika Assistant | @suzannaaghababyan Photographer / Videographer | @yashxsinghofficial Shirt | @kwameaduseionline Pant| @tellthetruth.shop Shoe| @unitednude Accessories | @shaneli_x @misterpurl Purse| @qoffah . @sephora_india @sephorasg @sephoramy @thaisephora @sephoraaus @rarebeauty #OnlyAtSephora #SephoraxRare #RareBeautyPatner #SephoraSquad

Yes, that really happened! Baked Tiramisu with @selenagomez like it’s no big deal. Yeah, we’re besties now! 🤣 Imagine being the only Indian & the only guy in a room full of beauty creators from all over the globe for the biggest @rarebeauty launch! Thank you for having me! . The new @rarebeauty perfume is so warm & decadent, I actually wore it to this bakery class & it just felt right! Love how unisex it is! . Wearing @kanikagoyallabel ❤️ @graceonyourdash ly forever for those priceless pictures! . @sephora_india @sephorasg @sephoramy @thaisephora @sephoraaus @rarebeauty #OnlyAtSephora #SephoraxRare #RareBeautyPatner #SephoraSquad

India’s Top 100 Digital Stars, a Forbes India-Goat study, is back with the second edition. As the creator economy gets tougher, find out if your favourite influencer made the cut. Grab your copy now. #DigitalStars2023 @goat_india_ @thegoatagency